Sorry, who?

If you find that you are not being remembered, it is most likely that your brand strategy is not representing you effectively.

What is a brand strategy? To put it simply, brand strategy is like a personality test for your business. People connect with people based on one’s characteristics. This is the same as your business brand. READ MORE

Attractive Design Attracts

I read an article online that said, “Great design, is like Potter Stewart’s famous definition of pornography – you know it when you see it, that you want it.” It also went on to say that brain studies have revealed that the sight of an attractive product can trigger the part of the brain that controls hand movement. Instinctively, we reach out for attractive things. This means beauty literally moves us

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How Attractive Are You?

Imagine if you were going on a date, you’d have a preconceived outcome already in mind, what would you do to ensure that you achieve that desired outcome? You make yourself presentable, put on something smart, a bit of perfume to excite the senses, and perhaps have a pick up line or two up your sleeve ready to impress.

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A Reason to Buy

Why do people buy? What are they aiming to satisfy through engaging your offerings? Do your products or services give them what they are looking for?
There are two key psychological factors that drive customers to buy, and they are STATUS and PLEASURE. When your offerings help people fulfil these basic biological desire for these factors, you will convert your marketing efforts into more clients.

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