Like anything, brands need to be reviewed from time to time to ensure that business owners, managers and the sales and service teams are representing your brand as per your brand’s values and promises. Not only this, we need to ensure that your brand is being presented to the world with consistency and purpose.
Reviews are purposefully designed for established businesses who have been in the marketplace for a while and are struggling to attract new customers or re-engage existing customers.
not getting leads or sales enquiries from your marketing initiatives
getting confused with your marketing messages and are no longer sure what you stand for
too many products or service offerings that are diluting your core offering
difficulty in attracting or engaging potential buyers
you and/or your staff don’t feel proud talking or promoting your brand
Conducting a review on your brand can help identify areas where your brand is successful in and which areas need attention. This will provide clarity and direction as to what needs to be developed to become a brand of choice.
Lin Wee is a brand strategist and conducts brand reviews to help businesses become more appealing and develop a first impression that is irresistible. Be the brand that people choose. Start the process by identifying the areas that might need improvement. Have a question? Ask us now.