When was the last time you checked how you are presenting yourself and your business to the world? Online has provided us with a variety of opportunities of being seen, but how is your business being viewed by the public? Branding does not stop at what your website and social media pages looks like. It is also how you, the business owner or representative, are being presented. Is your personal image a good representation of your brand?
not ensuring contact details are up to date across all channels and online listings
using different ways of spelling business name across social media and website addresses
getting different designers to design different online materials resulting in no consistency in look and feel
not having a clear brand message resulting in sending mixed messages
using old or outdated photos or portraits
Conducting a review on your online brand can help realise how the public sees you and your brand. Inconsistencies in branding communicates carelessness and unprofessionalism. Having a consistent brand will increase trust building and remove a layer of initial buyers resistance.
Lin Wee is a brand strategist and conducts brand reviews to help businesses become more appealing and develop a first impression that is irresistible. Be the brand that people choose. Start the process by identifying the areas that might need improvement. Have a question? Ask us now.