DESIGN DOES MATTER

Why Does Design Matter?

Beautiful bottles, fountain pens, shells… an endless list of things people treasure, collect, fondle, not because of what they do, but because of what they represent. Ugly and cheap are closely associated in people’s minds – that’s why Home Brand Packaging is deliberately ugly – to take people’s eyes off the price. But there’s another approach … the one our clients prefer … creating a brand that draws people in and invites them to talk, creating packaging that draws the eye and invites them to touch – and that also takes their eyes off the price.

 

Why Pay a Premium for a Designer?

Generally, you do get what you pay for.  Balance, line, colour, experience, and sheer artistry …  these all go a long way beyond techniques and tools.  If quick turnaround and low price are your  chief concerns then Wee Brand  is not the designer for you.  If you view design as an investment in your business … and want to create something beautiful, memorable and sustainable, then this is not an area to economise.  Money spent now will be money saved in the future … as well as those extra years your images and colours have to sink into the psyche of your clients and build associations and memories.

 

I Can Do It Myself!

Perhaps you can.  But we’ve talked to a lot of clients who tried that.   Most of them regret the time they lost getting traction in their business as a result of starting this way.  It’s hard to quantify, but even moving from something as simple as a low-cost design-it-yourself business card to one that makes a statement and reflects your brand transforms the way prospects interact with you.- Read more about the importance of design in your business, its impact on pricing, client interactions, and authority.

  • AGP Merchants & Processors
    In Branding/ Design
    AGP Merchants & Processors
  • Certa
    In Branding/ Design
    Certa
  • Elite Property Advisory
    In Branding/ Design/ Marketing
    Elite Property Advisory
  • Innovating Visuals
    In Branding/ Design
    Innovating Visuals
  • Fairlab Exhibition Management
    In Design/ Marketing/ Trade Show
    Fairlab Exhibition Management
  • ExcitePrint
    In Branding/ Design
    ExcitePrint
  • Thinc Wealth
    In Branding/ Design/ Marketing
    Thinc Wealth
  • Education 4 Life
    In Design
    Education 4 Life
  • Parliament House
    In Design
    Parliament House
  • Chicken N Beer
    In Branding/ Design
    Chicken N Beer
  • Turnbull Cook
    In Branding/ Design/ Marketing
    Turnbull Cook
  • CinemaKing
    In Branding/ Design/ Marketing
    CinemaKing
  • Melville Lawyers
    In Branding/ Design
    Melville Lawyers
  • Cocofrio
    In Branding/ Design/ Marketing/ Trade Show
    Cocofrio
  • Meticulous Organic Beauty
    In Branding/ Design/ Marketing
    Meticulous Organic Beauty
  • Raeco
    In Design/ Marketing
    Raeco

6 Design Tips You Should Know

Choose appropriate font sizes

Images need to be correct resolution

Don’t always rely on spell check

Limit the number of fonts used

Use bold, italic and capitals sparingly

Use images rather than lengthy text