Marketing Coaching

Marketing is easy when you have a clearly defined brand strategy and goals you want to achieve for the year. For many business owners, this just isn’t easy and can often be very confusing resulting in not much action taking place and getting dumped in the too hard basket. Our marketing coaching sessions are designed to assist you in getting that clarity around what you stand for so your marketing initiatives make sense. In our sessions, we will also work with you on your strategy and guide you in implementing your plans to get you really living your brand. Every quarter, a review session is conducted to review what actions were carried out and whether your goals were reached. From here, strategies and actions are tweaked where appropriate for ongoing marketing activities.

Defining your Brand Personality and Strategy

We take you on an in-depth journey to helping you get your foundations set up and getting clarity around your brand. These sessions are designed to workshop and develop a clear brand that is representative of your values and vision and that will connect with your target audience’s needs and values. Getting these foundations in place will allow you to understand how to communicate with your target audience to get their attention and engage them.

Marketing Research, Planning and Goal Setting

We take you on an in-depth journey to helping you get your foundations set up and getting clarity around your brand. These sessions are designed to workshop and develop a clear brand that is representative of your values and vision and that will connect with your target audience’s needs and values. Getting these foundations in place will allow you to understand how to communicate with your target audience to get their attention and engage them.

Communications, Promotions and Living Your Brand

Marketing is about communications. What kind of information are you sharing with your community? How do you want to be perceived will determine what kind of information you share. What are the kinds of promotions can you run to attract and engage your community to participate in being a part of your brand’s community? Team up social media and online strategies to get people talking and to join offline events.

Coaching Sessions

$1,250 +GST a month for 12 months
Sessions includes, but is not limited to:

Laying the foundations - strategy

Laying the foundations - brand building

Developing product/service model

Researching competitors and identifying what they are known for

USP & Brand Promise

Brand positioning

Brand Vision & Mission

Brand personality - characteristics, values and language

Brand Message and what you stand for

Review and refine

Putting together your Brand Strategy Document